OBJECTIVES
- Understand the basics of institutional communication
- Become familiar with media training
- Master social media
- Design a communication plan for all audiences affected by the crisis
- Create a stakeholder map
- Inform and contact people likely to be affected or impacted by the situation: victims, authorities, clients
- Prepare media relations: understand the constraints and operating methods of the press (deadline times), know how to write a press release, prepare for a public statement and interview
- Gain an overview of how the topic is covered by monitoring multiple media (press, internet, news, etc.
DURATION: 1 week
CONDITIONS
- Registered
- Proficient in computer tools (Word-Excel-PowerPoint)
TARGET AUDIENCE :
- All elected officials
- All authorities
- All professionals
- Business Manager
- Administrative Manager
- Business Owner
- Journalist
- Communicator